OnTheMarket.com passes 5,000 offices milestone
OnTheMarket.com – the major new property website where Fresh Estate & Letting Agents is listing all of its properties – has announced its membership has grown to more than 5,000 contracted estate and letting agent offices.
OnTheMarket.com launched on January 26 to rival Rightmove and Zoopla and features hundreds of thousands of properties for sale and to rent at all price points across the UK. The member offices, from over 2,500 agent firms, have moved their properties and their substantial advertising spends from other property websites to OnTheMarket.com.
More and more of its member agents are already advertising their new-to-market properties exclusively at OnTheMarket.com at least 48 hours in advance of displaying them on any other property portal.
OnTheMarket.com has already become a ‘must-view’ website with a unique set of properties because many of the properties on its website cannot be found anywhere else.
After just six weeks from its launch, OnTheMarket.com had already had over two million unique visitors to the website.
OnTheMarket.com is a mutual organisation without the requirement to feed dividends to external shareholders. It is focused solely on providing an outstanding service for property searchers, estate and letting agents and their vendor and landlord clients. The board includes senior representatives of Chestertons, Douglas & Gordon, Glentree Estates, Kinleigh Folkard & Hayward, Knight Frank, Rook Matthews Sayer, Savills, Spicerhaart and Strutt & Parker, all of whom are advertising all their properties at OnTheMarket.com.
OnTheMarket.com member agents commit to advertise their properties on no more than one other portal. In practice, this means in most cases removing their properties from either Rightmove or Zoopla. Neither can now claim complete market coverage. Around 90 per cent of OnTheMarket.com’s members have chosen to remove their properties from Zoopla and remain with Rightmove. In a recent report, Morgan Stanley said it estimated Zoopla had lost 3,500 agents.
The property search at OnTheMarket.com is slick, simple, fast and state-of-the-art, compatible with the latest technologies. The website adapts seamlessly to fit the screen of any device being used to view it. There is no clutter from irritating and distracting third party adverts, nor any spam email.
Every property at OnTheMarket.com is marketed by a locally-based estate or letting agent because OnTheMarket.com knows the majority of the public recognises the benefits of having a local professional agent who can manage the sales or lettings process on their behalf. OnTheMarket.com does not feature properties marketed by online-only "agents".
Matthew Wiggall, Managing Director of Fresh Estate & Letting Agents said: "It is fantastic news that OnTheMarket.com has passed the 5,000 office milestone. "It is remarkable what has been achieved so far but this is only the beginning. OnTheMarket.com will continue to grow in size and momentum because of its clean, fresh and fast consumer search experience. Fresh Estate & Letting Agents is proud to be part of this property market phenomenon."
Ian Springett, Chief Executive of OnTheMarket.com, said: "OnTheMarket.com hit the ground running and is now an essential destination for anyone seriously in the market for residential property. "We have come a long way in just a few weeks and, with more than 800 new member offices already added in 2015, we are more confident than ever that we will replace Zoopla as the number two player in the market over the coming year."